event-based marketing

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• Event management — is the application of the management practice of project management to the creation and development of festivals and events. Event Management involves studying the intricacies of the brand, identifying the target audience, devising the event… …   Wikipedia

• Marketing mix modeling — is a term of art for the use of statistical analysis such as multivariate regressions on sales and marketing time series data to estimate the impact of various marketing tactics on sales and then forecast the impact of future sets of tactics. It… …   Wikipedia

• event planner — event planning UK US noun [U] (also events planning) ► the task of planning large events such as conferences, trade shows, and parties: »A Chicago based event planning company was hired by the city to coordinate the fair. → Compare EVENT… …   Financial and business terms

• event planning — UK US noun [U] (also events planning) ► the task of planning large events such as conferences, trade shows, and parties: »A Chicago based event planning company was hired by the city to coordinate the fair. → Compare EVENT MANAGEMENT(Cf. ↑event… …   Financial and business terms

• Marketing operations — Key concepts Adobe • Automation • Benchmarking Best Practices • Budget Cisco Systems • CMO Data Privacy • Data Quality Data Warehouses • Database Marketing Demand Generation Digital Asset Management Enterprise… …   Wikipedia

• Event planning — is the process of planning a festival, ceremony, competition, party, or convention. Event planning includes budgeting, establishing dates and alternate dates, selecting and reserving the event site, acquiring permits, and coordinating… …   Wikipedia

• marketing — /mahr ki ting/, n. 1. the act of buying or selling in a market. 2. the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling. [1555 65;… …   Universalium

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• marketing — finding out what customers want, then setting out to meet their needs, provided it can be done at a profit. Marketing includes market research, deciding on products and prices, advertising promoting distributing and selling. Glossary of Business… …   Financial and business terms